
Press Release
Fokus Bank Oslo Marathon:
Fokus Bank, Danske Bank’s operation in Norway, becomes the Oslo Marathon’s new title sponsor
30 August 2010 – Fokus Bank has become the strategic partner and title sponsor for the Oslo Marathon. This new collaboration aims to focus attention on positive values, exercise and health, and help establish the Fokus Bank Oslo Marathon as one of Europe’s major running events.
The 2010 Fokus Bank Oslo Marathon will take place on 25-26 September as a family affair, which includes the Mini-marathon over 500 metres for children up to the age of 10 as well as five-kilometre, 10-kilometre, half marathon and marathon races.

Participants in the signing ceremony for the collaboration agreement on Fokus Bank Oslo Marathon included (from left): Grete Waitz (marathon veteran), Jack Waitz (her husband and well-known coach), Kristin Hødal Torgersen (Head of Human Resources), Trond F Mellingsæter (CEO, Fokus Bank, Danske Bank’s operation in Norway), Tony Isaksen (General manager, Vidar Sports Club), Tone Lunde Bakker (Head of Corporate & Institutional Banking, Corporate and Institutional Banking), Steinar Hoen (Head of the Bislett Alliance, Diamond League) and Nils Jostein Helland (Chairman, SK Vidar/Vidar Sports Club).
“A marathon stands for much of the same as we do: ambition, endurance and a long-term approach,” says Trond F Mellingsæter, CEO of Fokus Bank.
Owned by Denmark’s Danske Bank, one of the leading financial groups in the Nordic region, Fokus Bank in Norway also owns Fokus Krogsveen Eiendomsmegler (Real Estate Agent/Management), Fokus/Danske Markets, Danske Invest, Danske Capital and Danica Forsikring.
“We’re extremely pleased to have secured a new strategic partner and title sponsor,” says Nils-Jostein Helland, Chairman of the Vidar Sports Club.
In addition to the annual Oslo Marathon, this body stages the young people’s Bislettlekene track and field event, Oslo’s Diamond League Bislett Games and the Athletics School for Children.
The Fokus Bank Oslo Marathon aims to create a weekend-long institution and popular festival which unites the residents of the Norwegian capital and makes them proud of their city.
“Everyone can take part here,” says Mr Mellingsæter. “They’re all a winner. The important thing is to join in and set a personal goal for completing the distance which suits your form and physical condition.”
With the Fokus Bank Oslo Marathon, which is the event’s official name, he sees new and exciting opportunities to focus attention on personal exercise and health and to involve customers and partners in training to join in. Because it takes place in the late autumn, this event has also been dubbed “the training target of the year”.
“Completing one of the distances in the Fokus Bank Oslo Marathon will be a personal achievement, regardless of its length,” comments Mr Mellingsæter.
“Running the full marathon will naturally demand a great deal, but most people can manage one of the shorter distances in the event if they set clear training goals.
“We’re a bank which thinks long-term in everything we do, and has clear ambitions. You can find many points of similarity with running a marathon here.
“Furthermore, this event will give us an excellent opportunity to promote our image in Oslo during the year. It accordingly fits well with our strategy for growth and visibility. And we can highlight the need for physical exercise in enjoying a good life.”

Strong growth in participation. Table: How participation has expended in recent years
“The Fokus Bank Oslo Marathon aims to grow towards 50 000 runners over the next few years,” Nils Jostein Helland, chair of the Vidar Sports Club, stated when the agreement with Fokus Bank was signed.
So far, about 13 000 runners have registered for this year’s event. Women account for roughly 46 per cent of the total, or about 18 per cent for 42-kilometre race, 46 per cent for the 21-kilometre, 66 per cent for the 10-kilometre and 58 per cent for three-kilometre race.

Signing ceremony: The signing ceremony on 26 August. From left: Nils Jostein Helland (Chairman, Vidar Sports Club), Trond F Mellingsæter (CEO, Fokus Bank, Danske Bank’s operation in Norway) and Grete Waitz (marathon veteran).
Focus Bank in brief
Fokus Bank is a branch of Danske Bank, which ranks as one of the Nordic region’s leading financial groups with total assets of more than DKK 3 000 billion. The group has roughly 23 000 employees and an extensive network of offices in Denmark, Norway, Sweden, Finland, Estonia, Latvia, Lithuania, the Irish Republic and Northern Ireland. In addition come offices in such locations as London, Luxembourg and Warsaw. Fokus Bank has its head office in Trondheim, 47 branches and a total of 1 300 employees. For further information, see www.fokus.no. For pictures of the bank’s spokespersons, go to http://fokus.no/nb-no/om-fokus-bank/Presse/Pages/fotoarkiv.aspx.
Fokus Bank Oslo Marathon in brief
The Fokus Bank Oslo Marathon is Norway’s largest street marathon. First staged in 1981, the race attracted a record 14 000 runners in 1994, but interest in jogging declined around 2000 and it was not staged in 2002-03. Its organisation was taken over by the Vidar Sports Club in 2004. Held on the last weekend in September, the event is now run over the following distances: marathon (42 195 metres), half marathon (21 097 metres), 10 kilometres and three kilometres. Traditionally, the half marathon attracts the largest number of competitors. This year’s Oslo marathon will be the 28th in the series. The route for the full and half marathons follows the coast around the Oslo Fjord from Akershus Castle in the city centre to Sjursøya in the east, back into the centre, up the main Karl Johan street and back along the parallel Stortingsgaten, past Oslo City Hall, and west along Drammensveien to Sjølyst before returning to the finishing line at the castle. The Fokus Bank Oslo Marathon is organised by the Vidar Sports Club (www.skvidar.no), one of Norway’s leading athletics organisations. For further information, see www.oslomaraton.no
Marathons in brief
A marathon covers 42 195 metres, and derives its name from the fabled run of Greek soldier Pheidippides, a messenger who allegedly ran from the Battle of Marathon to Athens in 490 BC. He fell dead after gasping “We have won”. The event joined the Olympic programme in 1896, and the world record for men is held by the Ethiopian Haile Gebrselassie, who ran the distance in 2:04:26 in Berlin in 2007. Paula Radcliffe set the world record for women at 2:15:25 in London in 2003.
More information from:
Nils-Jostein Helland, Chairman, Vidar Sports Club,
mobile: +47 93 48 45 18, e-mail: njh@skvidar.no
Bjørn Langli, Head of Corporate Communications, Fokus Bank,
mobile +47 90 57 33 63, e-mail: bjorn.langli@fokus.no